Up 6.9% Year on Year - Spring Consumption Accelerates Across Chongqing

Coinciding with the spring school holiday, the 2026 Qingming Festival holiday saw Chongqing's commerce authorities launch a Spring Consumption Season campaign. By integrating commerce, culture, tourism, sport, exhibitions and agriculture, the municipality created a wide range of new consumption scenarios that helped stimulate the spring market ahead of schedule and maintain strong momentum throughout the holiday period. Monitoring data show that total consumer spending increased by 6.9% year on year during the Qingming holiday.