Creating an International Consumer Centre

According to the newly released implementation plan to develop Chongqing as an international consumer centre, by 2025, the municipality aims to be established as an international consumer centre for western China and the Belt and Road Initiative. The goal is for the competitiveness of the city as a consumer centre to be significantly enhanced. Total retail sales of consumer goods should exceed 1.55 trillion yuan and online retail sales exceed 200 billion yuan. There will be two world-class business districts, 10 high-quality business districts, 100 specialized smaller districts and a range of agglomerations for the integration of business, tourism, culture and sports.

 By 2030, Chongqing's ability to allocate consumer resources on a global scale will be significantly enhanced, its openness to international business will be among the best in China, the city's regional influence and driving role will be steadily enhanced, and it will be established as an international consumer centre with global influence, competitiveness and reputation.

International standards quality enhancement project：

Enhance the development of the the central business district.

Developm the Cuntan International New City.

Optimise and upgrade iconic shopping districts for international consumption.

Chongqing will integrate and expand new models of consumer experience.

Upgrade well-known areas to become centres for international consumption that retain local characteristics.

International Consumer Resources Recruitment Project

Create a global concentration of high-quality market players.

Develop suitable locations for leading international brands.

Build a leading hub for leading international services.

Cultivate and Strengthen Local High-Quality Products

Relaunch and revitalize traditional local brands rooted in Chongqing’s Bayu culture.

Promote cultural innovation.

Demonstrate the influence of "Made in Chongqing"

Brand Chongqing Project

Build the “nocturnal Chongqing” brand.

Building world-renowned tourism destinations.

Create a global gourmet capital.

Create an international ecological health resort hub.

Create a leading outdoor sports destination.

Create the western China cultural consumer hub.

Digital Consumption Integration Innovation Project

Chongqing will increase the digital transformation of physical consumption.

Promote the digitalized upgrade of the service sector.

Encourage the digital empowerment of consumption platforms.

International Events, Exhibitions and Conferences Development Project

Enhance standards in the international exhibitions sector.

Host leading international events.

Develop key festivals.

Improving Capacity in International Channels 

Improve the operating efficiency of international channels.

Strengthening the construction of international logistics platforms.

Building a comprehensive base for cross-border e-commerce.

Improving the international supply chain network.

International and Domestic Exchange and Cooperation Projects

Expediting the creation of an international exchange center in the central and western regions.

Jointly build an international consumption destination with rich Chongqing and Sichuan characteristics.

Building an efficient and comprehensive transportation network.

Creating a livable, business- and travel-friendly city.

Create a livable and efficient business district.

Increasing Consumption Promotion Mechanisms.

Optimizing and expanding the opening-up policy.

Increasing fiscal, taxation and financial support.

Implement land policy support measures.

Strengthen support for high-end service talents.

Optimizing the international business environment.

Strengthen global marketing and promotion.