During New Year's Day, 2024
Jiefangbei-Chaotianmen Commercial Area
The cumulative traffic reached 2.37 million, a year-on-year increase of 40%.
On December 31, 2023, the cumulative traffic was 1.17 million.
The Li Ning store at Bayi Square became the first new flagship store in China, with a year-on-year increase of 114% in performance.
The first WM store at Guotai Plaza, ranked first in sales nationwide.
Hualong Qiao New Commercial Area
The cumulative foot traffic reached 237,000 visitors, a year-on-year increase of over 717%.
Chongqing Tiandi's sales revenue increased by 48.5% year-on-year.
New consumption scene with distinctive features of "Dongtian on Jiangya Street"
The sales revenue of Shancheng Baba in Shancheng Lane increased by 254.87% year-on-year.
The cumulative growth of consumption at the Shibati store exceeded 400% in three days.
Daping City Landmark Commercial Area
The cumulative foot traffic of the sampled enterprises in three days amounted to 914,000 visitors.
Achieved sales revenue of 58.24 million CNY.
A year-on-year increase of 25.36%.
On the night of December 31, 2023, with high expectations for 2024, crowds of more than 100,000 listened to the New Year bell at the Liberation Monument. While Chongqing has gone viral again, it has also experienced a retail boom.
During the New Year's Day period in 2024, the Chongqing Municipal Commerce Commission guided various districts, counties, and industries to comprehensively launch the "Chongqing Consumption Promotion Year", and plan various consumption promotion activities. During the New Year's Day period, the total consumption of Chongqing's holiday market increased by 9.8% year-on-year and 13.2% compared to the same period in 2019.
"New Year" consumption continues to rise
The retail sales of key commercial districts in the main urban area of Chongqing increased by 11.6% year-on-year and 14.7% compared to the same period in 2019. During the holiday, various shopping centres, commercial blocks, stores, and e-commerce platforms conducted diversified promotions on clothing, cosmetics, quality consumption, and held themed activities such as Aurora Show, Sleepless Shopping Night, and "FUN SiGO". Longfor Paradise Walks, Wanda Plaza, Landmark Riverside Park and other commercial complexes, as well as department stores and supermarkets, launched a series of promotional activities.
The active scene economy
The New Year's Day holiday saw a significant increase in ticket, hotel, and flight bookings. Leisure and entertainment projects such as New Year's travel, theme parks, and live houses have become a new trend in holiday consumption, enriching the travel experience for tourists.
Online ordering, popular cuisine, and internet celebrity catering have become the leading characteristics of the holiday catering market. Films, exhibitions, leisure trips, reading and music were popular.
During the holiday, the revenue of Bafei Restaurant, Jiulong Binjiang Branch and Taoranju increased by 42.2% and 40% year-on-year, respectively. The revenue of the catering industry in Chongqing increased by 9.4% year-on-year, an increase of 12.8% compared to the same period in 2019. Various districts and counties attract tourists to travel and consume in Chongqing through ticket discounts, group purchase discounts, and other forms. Jiefangbei, Guanyin Qiao, Central Park, Landmark Riverside Park and other commercial areas hosted a series of ice and snow fun activities, introduced various snow entertainment scenes and innovative shows, and the "cold" economy brought "heat value" to the business district. During the holiday , the revenue of farmhouse in Pengshui County, Qijiang District, and Qianjiang District increased by 26%, 20.5%, and 19.9% year-on-year, respectively.
Focus on demand to ensure supply
The Municipal Commerce Commission also took measures to ensure supply and stable prices, enrich holiday consumption supply, ensure market supply stability. It guided commercial circulation companies to expand their supply sources, track and analyze the impact of weather changes, increase the organization of supply sources, and ensure the smooth operation of the supply network. Increased stocking quantity, expand commercial inventory, guided commercial circulation companies such as supermarkets, agricultural markets, and wholesale markets to further enrich their inventory, and effectively ensure the consumption demand of residents during the holiday.